Presented live @ MarTech Spring 2022
…despite AI being touted as the ultimate marketing optimizer for the past decade. What is stopping us from harnessing this technology to better understand our customers?
Can AI truly give us insights that help us attract and retain customers and increase ROI? The world’s leading marketing teams are moving away from traditional AI and turning to Causal AI to unlock their understanding of each step along the customer journey.
Spirals out of control in novel situations
Minimal human-machine interaction
Constrained by historical data
No guarantees on fairness
Needs a lot of data
Adapts to new conditions
Equipped with machine imagination
Fair and bias-free
Performs with all datasets, big and small