Organizational investment in pricing and promotions continues to grow, yet 70% of promotions are delivering a negative return. In today’s ever-changing landscape, companies must enable a robust understanding of the causal drivers of business, including pricing and promotional changes.
Organizations are seeking to answer questions like the following:
Now is the time when organizations are turning to causal ai to inform an understanding of the causal drivers of their business enabling a clear picture of the impact of the pricing and promotion execution.
After watching this webinar you will be able to answer: