Transparent and explainable
Mapping the causal drivers of your domain also enables you to get explanations for recommendations and current retention rates.
Traditional ML solutions for retention struggle to avoid biases and as a marketer, you may want to assess the causal model to ensure that it is fair when it comes to age or gender. Get an easy to understand readout of whether or not the model shows any indication of bias, along with a more detailed graph that allows you to see how the model’s outcomes vary with different inputs for protected variables.